We encounter faulty design in many places, not just on the World Wide Web. It starts with the brand logo and ends with the website design? Not quite. Today, we look at common design mistakes and provide tips on how to fix them successfully.
While a lot of details don’t necessarily make a company logo bad, they do make it difficult to transfer to other adjacent areas. Mistakes in logo design, therefore, are the integration of an extremely large number of individual elements. This applies to too many different colors as well as to an overload of image elements or text bodies.
A solid and at the same time good design speaks for simplicity. In addition, simpler images can be transferred to print media or promotional items at will. Even in web design this simplicity has a big impact: if the design is not responsive, it will be distorted when displayed on mobile devices. At the latest, it will look atrocious in the worst case.
Common mistakes in website design are also the longer loading times of correspondingly larger images and logos. Long loading times have an impact on the search engine rating of the website and the ranking that ultimately results.
Relevance and accuracy
Design errors also occur in the areas of relevance and accuracy. What exactly does this mean? A logo should be synonymous with the brand it presents. If the design does not take this aspect into account, it fails both in branding and recognition.
Once again, the following motto applies to both the design process itself and the subsequent web design. The associated design tells who you are, what you stand for, and what you offer. For example, if your company has a complex name, it may make sense to use figurative language or abbreviations in the form of individual letters instead. Does your name have any resemblance to familiar terms? In that case, logos achieve the appropriate effect with the addition of images of animals, landscapes, or distinctive objects.
Risk of confusion
It often makes sense to keep a critical eye on the competition. However, in design, the proof of the pudding is in the eating. Throughout the process – from brainstorming to fleshing out – make sure your design remains unique.
Nothing is worse in marketing than being mistaken for a competitor! Recognition works in that case, but plays into the competitor’s coffers. Generic is usually the wrong choice in the design process. Generic elements in the context stand for a general assignment to a category. While this makes for an easy-to-understand message, if you make a mistake in the design process, it will cause your product or service to “disappear” into the masses.
Use contemporary techniques
An equally common design mistake is to rely on outdated techniques when developing them. In some cases, even cutting-edge logos look like they were created decades ago. And that has a demonstrably rather modest effect on many customers.
In this context, see our post on the ten trends in logo design for 2020. “Old-school” or “retro” are popular styles, but it’s still important to make them look appealing using modern techniques. Avoid three-dimensional gradients and clip art in your design, as the market is saturated with them.